Something new is coming

Run Group is introducing a new brand: Aluxia. The launch will take place in March 2026. The direction is already clear. This is a brand built on honest materials, technical immersion, and an ambition to raise the bar for architectural lighting.

For Lumega's customers and partners, this is an early teaser of what is to come.

Aluxia is based on a simple idea: light should feel right. Not just when you see it for the first time, but when you live with it every day. It starts with the materials. The collection is constructed from solid components. Real copper. Solid brass. Materials with weight and depth. Not surfaces that imitate something else. The products are designed to age with character and patina.

But materials alone are not enough.

Light quality is key. The ambition has been to develop one of the smoothest dimming experiences on the market. Calm. Stable. Controlled. No flickering. No jumps. Just a natural transition from full light to a subdued atmosphere in the evening. The technical design has been developed to work with the most commonly used European dimming systems, ensuring reliable operation in practice.

The color rendering is of an extremely high standard. The light reproduces materials, fabrics, and skin tones close to natural daylight. Warm and balanced. You can feel it in the room. It's not just a detail for the data sheet. It's a conscious priority.

Aluxia will also introduce solutions that have not previously been seen on the market. Without revealing too much before the official launch, the collection works with new ways of combining decorative strength and technical precision. The luminaires must be visually striking while delivering precise and comfortable light.

The design line is calm and well thought out. No unnecessary shapes. No noise. Every line has a function. Every detail is carefully considered. This makes the products suitable for both private homes and professional projects.

The official opening will take place in March 2026. Until then, more information, product insights, and presentations will be shared on an ongoing basis.

For distributors and agents, the dialogue is already open. If you want to secure the opportunity to introduce Aluxia early in your home market, now is the time to start the conversation.

Aluxia is not just an extension. It is a new chapter focusing on materiality, light quality, and technical control. More to follow soon.