Store lighting: Can the right lighting improve sales?

The question of whether LED lighting can improve sales in stores has long been a hotly debated topic. Countless companies and institutes claim to have proof that LED lighting improves sales figures. However, due to the many scientific claims, people have forgotten to focus on the many other benefits that LED lighting in stores creates. When you install LED lighting in stores, it won't improve sales unless you give it proper consideration.

LED lighting has several advantages over traditional light sources, but you need to take advantage of these benefits yourself. However, making use of all these options and benefits can be a bit of a challenge, as you have to keep track of a lot of complicated information. So, here are a few tips on how to prove that all the claims that LED improves sales are actually true:

Color temperature

What type of store do you want to create with LED? If you want a store that appears minimalistic and elegant, you should choose a cool color temperature. If you want your store to have a cozy and informal atmosphere, you should choose a warm color temperature. Cooler color temperatures also make the space feel more spacious.

Lead the customer on the right path

If you want to direct your customers to a special offer or a popular product, you can also use LED. Placing LED lighting strategically on ceilings, along aisles and as backlighting on shelves will not only make products appear more attractive, but customers will also stay on the desired route from entering the store to purchasing a product.

Light distribution

Using vertical lighting makes it easier for customers to find their way around the store. LED is often available in wide spectrum lighting, giving you countless options. Light diffusion ensures that customers are comfortable in the lighting, and customers who are comfortable are generally more willing to buy your products.

Contrast lighting

Contrast lighting is a simple but very effective way to use LED lighting to increase awareness. If you make an area or shelf brighter than elsewhere, this will naturally draw the customer's attention to the illuminated area.

You can't improve sales in your store by simply placing LED lights in random locations. Implementing a system with LED lighting is often complicated, so it's important to be creative and think through the different options without focusing on the possibility of improving sales with LED. If you only focus on sales, you can forget about the money you are already saving due to LED. Investing in an LED solution is good business - especially if you choose one of our recently launched leasing solutions. These solutions allow you to experience the countless benefits of LED, but without the cost of installation.

General knowledge about store lighting

ANALYSIS SHOWS THAT IT IS POSSIBLE TO INCREASE STORE SALES FIGURES BY USING LED LIGHTING

Is it too good to be true? It might sound like it, but it's actually true. Several studies conclude that LED lighting can help improve store sales if you install the right lighting system, which can be a bit of a jungle to get your head around. In this week's blog post, we'll give you a better insight into which type of lighting fits well with your store's concept and what pitfalls you need to be aware of when it comes to store lighting.

CHOOSE THE RIGHT LIGHTING SOLUTION = ENHANCE CUSTOMER EXPERIENCE

We know that store lighting affects the subconscious experience customers have when they visit a store, which can ultimately make the difference between a good or bad experience. Light should be the most important player in the space, so you should consider which lights you want to use, what the purpose of the lighting is and whether you want to use track lighting, pendant luminaires or something else entirely. We know from our experience with retail lighting that these considerations are essential for the effect you want to create and how it will be received by customers. Light will never "just" be light, but it's an active choice you simply have to make as a store owner.

WHAT DO WE RECOMMEND?

The short answer is LED for the simple reason that the light source is highly applicable in stores and will provide many benefits that traditional lighting cannot. LED lighting is an efficient solution that minimizes store energy consumption, operating costs and can increase sales. Research indicates that clothing stores, supermarket chains and jewelry stores have experienced an average 20-30% increase in sales after replacing old lights with LED lighting.

HOW DO JOINTS WORK & FUNCTION?

One of the many benefits is that you can create a more natural light flow in the store, which can help guide customers around the store more and highlight specific spot products. In the following, we will give you inspiration on which three LED lighting concepts are worth considering as a lighting solution - track lighting, pendant lighting and retail lighting.